From My Father to You: The Story Behind Alivia Joyce

Skin care is in my DNA. Literally.

My dad was a cosmetic chemist for some of the worlds largest beauty brands who believed that skin care should be smart, simple, and rooted in how your body actually works. From an early age, I would listen to him talk about the cleansers, toners, and moisturizers he was making that were ahead of the times. He didn’t just make products—he made sense. He taught me that great skin isn’t about trends. It’s about balance. 

Growing up, and even now, my skin care routine has often been different from that of most women. I frequently found myself sharing the lessons my father taught me—that skin care should be easy, simple, and designed to work with your skin, not against it. When something is out of balance, you support it; you don’t strip it away. You listen to your skin, not fight it.

My father also taught me how skin works—something I’ve carried with me through every product we’ve made. He explained that your skin is structured like overlapping shingles on a roof. When you wash your face, you want to move in a gentle, upward circular motion to dislodge buildup and bacteria that get trapped underneath those shingles. But when applying any product—like a serum or cream—you always apply in a downward motion, so you don’t push product up under the skin’s layers and create an opportunity for irritation or blemishes. These little lessons are baked into everything we create.

And when blemishes show up? He always said: treat the problem, not the whole face. That’s why our approach to breakouts is targeted, not aggressive. The result is a routine that supports your skin’s natural rhythm, day and night, in harmony with its needs.

That belief is the heart of Alivia Joyce. Our 3 step skincare collection is designed to gently rebalance your skin using what we now understand as the microbiome: a living layer of good bacteria that helps your skin stay strong, clear, and resilient.

What my dad called common sense, science now calls barrier repair. Our approach is simple: cleanse without stripping, calm without numbing, and restore without overdoing it. We use minimal, targeted ingredients that work with your skin—not against it.

Everything we make is infused with the wisdom passed down to me—and designed to help you feel confident in your skin, naturally. At Alivia Joyce, we’re not just creating skincare we’re continuing a legacy of care, balance, and quiet brilliance that I’m proud to pass on.